When you and your Alumni Club Board discuss ways to increase membership you should consider following these 5 steps:
1. Long-standing organizations have the advantage of name recognition but may have the disadvantage of a perception that is incorrect or possibly outdated.
2. Oftentimes, volunteers are more inclined to respond to a cause than to join an organization.
Involvement is participating in activities outside of the work place and benefiting from that experience. It rounds out an individual's experience by promoting new opportunities and the development of new skills. Involvement may be becoming involved with an alumni association, working in a community agency, or participating in athletic activities. People get involved in many ways and for a variety of reasons -- what is important is finding the activity that best suits you!
People respond positively when the job being offered them "fits" their own personal motivation. David McClellan and John Atkinson developed three major classifications for people to identify what turns them "on". Please note:
If you haven't done a self-study in a while, now is the time to do so. Your club's roster can provide a wealth of demographic information, helping you decide where you should focus your energies. Member surveys don't even have to be mailed. One great way of reaching your members is to simply have a stack available at your next event.
Often the most elusive animal in the wild kingdom, the Young Alumnus is usually defined by being 10 years out or younger. This rare species sometimes requires special handling, but with proper care and feeding you’ll not only bring fresh ideas to your Club, you’ll secure future Club leaders. Recent graduates may have different interests than older alumni, not always identifying with “traditional” club programming.
An active membership makes up the core of a successful club/association. Below are ideas and examples for attracting and keeping a diverse and involved constituency.