...with
proper care and feeding you’ll not only bring fresh
ideas to your Club, you’ll secure future Club leaders.
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Often the most elusive animal in
the wild kingdom, the Young Alumnus is usually defined by being
10 years out or younger. This rare
species sometimes requires special handling, but with proper care
and feeding you’ll not only bring fresh ideas to your Club,
you’ll secure future Club leaders. Recent graduates may have
different interests than older alumni, not always identifying with “traditional” club
programming.
Do Your Own Thing
Young alumni today are far more diverse than any previous generations,
providing a challenge for Club programming. Plus, very recent
graduates may not identify with the label “alumnus” until
a few years later, when there has been some time and distance
from Yale. (It’s weird enough just graduating and accepting
you’re no longer a student, forced out into the Real World.)
Power
to the People
A Young Alumni Coordinator/Committee is the best first step in
creating an active young alumni population. Provide a budget
and encourage involvement in your Club’s board. Other ideas
include a Young Alumni welcome committee/person, periodically
surveying young alumni for ideas, open planning meetings, etc.
Oldies
But Goodies
Don’t forget that young alumni ideas will also appeal to
the not-so-young but certainly young-at-heart. While some events
should just be for recent graduates, don’t label every activity
as “Young Alumni Only.” Just organize the events, and
they will participate.
The Scene
Whether Yale Only or an all Ivy Event, you can’t go wrong
with social gatherings. Some clubs have had great success organizing
happy hours, singles nights, athletic events, trivia competitions,
young artist studio tours and wine tastings.
Colorado All-Ivy Speed Dating
Yale Club of New Haven Young Alumni Happy Hour
Philadelphia Young Ivy Alumni Reception
Yale Club of Pittsburgh Feb Club
Yale Club of Washington, D.C. Young Alumni Moonlight Potomac Cruise
Ivy Singles Game Night (Los Angeles)
San Francisco Stanford-Ivy Mixers
Lifestyles of the Young and Poor
Between graduate school loans, starting a family and getting a
career off the ground, young alumni often don’t have the
financial resources older alumni do. Successful ideas include
offering free or discounted memberships for recent graduates
as well as tiered pricing for events. Consider incentives for
referring other young alumni to join the Club (get two friends
to join and your membership is free) and special mailings to
young alumni who have recently moved into the area. For large
events such as a gala or scholarship banquet, offer free admission
for volunteering to work part of the event.
Today’s
recent graduate is wired in ways you can’t even
imagine so be sure your website is current ...
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’N Sync
Today’s recent graduate is wired in ways you can’t
even imagine so be sure your website is current and electronic
communication is advanced enough to appeal to young alumni. Make
membership and event planning easy to use with online dues collection
and event registration/payment. Consider online chat/discussion
groups, links to personal web pages, online club membership directories,
etc. Encourage recent grads to become your club’s Electronic
Guru/Webmaster.
Survival of the Fittest
Let’s face it, young alumni may not be smarter than you,
but they’re sure as heck in better shape, and they definitely
enjoy outdoor/athletic activities--hiking, skiing, snow shoeing,
road races, wall climbing, etc. Invite other alumni associations
to compete in a local athletic event or organize an all-Ivy activity.
Yale Club of Southern California Sports Adventure Series
Go Game – scavenger hunt with clues downloaded to wireless
devices
Yale Club of Southern California Bulldogs in Bikinis Beach Day
Colorado All-Ivy Run
San Francisco Alumni “Charlie and the Chocolate Factory” Treasure
Hunt Atlanta Yale/Penn Whirly ball Event
Get Your Hands Dirty
Accustomed to the many community service opportunities at Yale,
young alumni often continue their volunteer interests wherever
they live. Consider a young alumni community service project
or “day,” or at least offer a Club-wide volunteer
event. Invite the other alumni associations to “compete” for
the greatest number of volunteers or volunteer hours on a project,
perhaps followed by a social event to bring everyone together.
A Little
Love Goes a Long Way
Don’t forget to acknowledge and reward key young alumni volunteers—they
may become club presidents one day. Invite your young alumni coordinator
to serve on your board or perhaps be a club delegate. Encourage
term limits or co-coordinators to share responsibility so volunteers
don’t burn out.
Unusual,
off-the-beaten path and hard to get into (in other words:
hip) venues will more likely appeal to recent graduates.
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All the Cool Kids are Doing It
Unusual, off-the-beaten path and hard to get into (in other words:
hip) venues will more likely appeal to recent graduates. If you
don’t what’s new and exciting, just ask a young alumnus—he/she
is sure to know. Considering the typical work hours of recent
grads, schedule activities after work hours and/or on the weekends.
Look out for grand openings and behind-the-scenes opportunities.
Trendy is as trendy does.
San Francisco Y-H-P Happy Hour preview of
new clubs/restaurants
I’ve Got a Yale Degree, Now What
Do I Do?
Networking/mentoring events are always popular, especially with
recent graduates. Some clubs have had great success organizing
networking luncheons, receptions, forums, panels and/or seminars
with topics ranging from current business and technology trends
to the film and theater industries. Consider offering panels
specifically targeted to young alumni—financial “check-up,” first
home buying, graduate/professional school information sessions,
etc. If your young alumni population is small, bring in other
ivy associations for a larger pool of volunteers and attendees.
Reinventing
the Wheel
Save yourself some time and tag onto existing events such as
local art and theater festivals, museum exhibitions, athletic
competitions,
gallery openings, and public lectures. Build in an educational
component to the event such as a private tour or talk. Make
a habit of checking community and university calendars, and
talking
with local ivy young alumni associations. Annually survey young
alumni for ideas and suggestions, learning to which organizations
they belong and what connections may be interesting and useful.
For
God, For Country and For Yale…
Young alumni are much closer to “Yale Today” than
alumni who graduated 20-30 years ago and a valuable resource
to the Alumni
Schools Committee. If a recent graduate seems reluctant to become
involved in club activities, the ASC may be a way to connect them
to Yale and to other local alumni. Invite young interviewers to
participate in club activities and talk to your local ASC Director
about potential young alumni club leaders.
Get ’Em While They’re
Young
Never forget, today’s student is tomorrow’s young alumnus
and possible club volunteer. Keep current students involved by
keeping them on your club’s mailing lists, meeting with them
during campus visits, inviting them to club events, and supporting
them with emails, exam survival kits, etc. Don’t forget Yale
parents!
A Helping Hand
Every Yale Club/Association is looking for new and innovative ways
to attract and involve young alumni. Keep in contact with other
Clubs to exchange ideas. Should you wish to learn which Clubs
are “leading the pack” with young alumni programming,
contact the AYA.
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