General Use of Alumni Data
Class lists are provided to class officers or other
class volunteers for class and University purposes only,
such as class events, reunion events, and class communications.
Alumni trust the University to respect their privacy
and to use their contact information appropriately. Our
practice of entrusting the information to volunteers
stands or falls on volunteer willingness to protect the
information and limit its use to class or Yale-related
activities.
Examples of ways that this information should not be
used include (but are not limited to): political or other
outside fundraising, research projects, and publicity
for non-Yale events. Special Yale fundraising projects
must be cleared with the Development Office before soliciting
classmates, and the AYA will therefore share with the
Development Office for review any class mailings that
include a fundraising solicitation other than that for
ordinary class dues.
The list also cannot be used for information that could
otherwise be publicized in the Class Notes (such as a
partnership announcement). The AYA receives these sorts
of requests on a weekly basis, and we wouldn’t
be surprised if you did too! Your AYA staff liaison would
be happy to discuss these policies with you and provide
guidance.
Use of email addresses to send bulk emails
Increasingly, classes are choosing broadcast email and
other electronic means to distribute information about
class events. Using email has the advantage of immediacy
and costeffectiveness, but there are also some disadvantages.
Yale has email for many alumni, but not all, and some
alumni have indicated that they do not wish to receive
email from Yale. In addition, email is not the best way
to distribute detailed information. If you have the ability
to post schedules and reservation details on your class
website, your email can still be brief and punchy, while
pointing classmates to that site for more information.
If you choose to send an email to more than five (5)
of the alumni listed on your class list, it is strongly
recommended that you include their email addresses in
the “BCC” field (rather than “ TO” or “CC” fields)
of an email message. This both protects the privacy of
your classmates’ addresses and shortens the length
of your message, since the recipients will not need to
scroll through the long list of recipients to read your
message.
AYA has a broadcast email tool and we encourage class
officers and volunteers to make use of this rather than
sending mass emails themselves. Your internet service
provider (ISP) may restrict your ability to send email
to multiple recipients, and using AYA’s tool takes
advantage of the most up-to-date email addresses on record
in Yale’s alumni database. In addition, we can
provide guidance on limiting the volume of emails you
send to avoid overwhelming classmates with messages.
Please allow time for discussing the email’s text
with your staff person, who may have valuable suggestions
based on past experience. Once final text is approved,
we need about a week to prepare and send the message
to your classmates.
If you do decide to email all classmates directly, and
you plan to do so with any frequency – as you prepare
for a 5-year reunion, for example – please clearly
note that in your first message. You should then provide
classmates the opportunity to “opt out” of
future communications. It’s a good idea to include
these reminders in each subsequent email. Again, be aware
that many ISPs have restrictions on bulk emails; you
should contact your ISP directly for more information.
Reliability of data included in your class list
Please remember, even though the University’s
Alumni Records department is literally updating information
daily with data coming from alumni via mail, phone, email
and web, a class list is only as accurate as the information
provided by the individual alumnus/a. Therefore, you
are certain to find addresses (particularly email) that
are out of date or records with missing information.
You will greatly aid Yale in our record keeping if you
encourage your classmates to keep their contact information
current with the university. Alumni Records can be reached
at 203/432-1100 or alumni.records@yale.edu. Individual
alumni may also update their information directly by
logging into the Online Alumni Directory via the AYA
homepage at www.aya.yale.edu
Sharing data on your class website or with other class
volunteers
If you are inclined to put classmate information on
your website, you must password-protect this section
of the site. The AYA can provide some technical assistance
to your webmaster, and we will also be happy to work
with you to publicize the password to your classmates.
If you choose to share a class list with other class
volunteers for reunion or class-activity planning purposes,
we ask that you include a copy of this information sheet
along with the electronic file or paper list. Click
here to download a copy.
Please call upon your AYA staff liaison if you have
any questions about the use or dissemination of your
classmates’ information. Thank you for your cooperation.